After studying at the Gerrit Rietveld Academy (1979-1984) he started his graphic design and music studio. Nicolien published the typeface Sirba with TypeTogether.ĭonald Beekman was born and raised in Amsterdam. Nicolien’s special interest is in the combination of designing typefaces and then working with them to produce a desired effect. This curiosity directed her to the University of Reading (UK), where she received an MA degree in 2007, specialising in designing a typeface for dictionaries and other complex, high-density text environments. Her experience with type during her work with complex books, magazines, and corporate identities sparked her interest further into how typefaces and typography reinforce each other. After her education in graphic design she worked for several years with agencies and publishers before she founded her own studio in 1999. Nicolien van der Keur is an independent type designer and graphic designer based in The Netherlands. Others like Luke Winter or Álvaro Franca with his Typewriter Portraits embrace analogue machines. The distinctive style of a typewriter can be mimicked with advanced OpenType features as seen in Trixie by letterror. The typewriter, both analog and digital, is making a comeback. Next to the rationalisation of glyph widths, typewriters also have a limited set of signs, like punctuation marks, that forces the typist to come up with creative solutions for emphasis or creating lists. Central to her research is the question: how do particular styles influence one another and what are notable differences deriving from the technical limitations? In her research Nicolien van der Keur investigates the relationship between the design and production of typefaces for print and for typewriters. Alongside his day job at Fontsmith Pedro hosts one of the most well-known publications on typography in the Spanish language (Don Serifa), organises and teaches an international one-week type design workshop (Glíglifo), and owns a small letterpress studio. Pedro Arilla is a type designer & typographer from Spain working at Fontsmith and living in London (UK). Creatively he is always looking for new and exciting ways of engaging people with brands. After joining VBAT 12 years ago, Graham assumed creative direction duties for the Amsterdam based branding & design agency in June 2014, becoming a board member in July 2018.Ī specialist in identity development, Graham also has extensive experience in retail, digital, packaging, typographic and broadcast design. Graham Sturt Following his love of Dutch design Graham moved to Amsterdam in 2007, exchanging his beloved Vespa in London for a classic Dutch ‘oma fiets’ (‘grandmother’ bike). The talk at letterspace will take us behind the scenes of this groundbreaking project and present the process of developing the Amsteldok interactive variable front logo. Ultimately its design, particularly its use of typography, has contributed to the location as an inspiring living entity, not just another corporate office building. The end result was a dynamic brand identity immersed into every aspect of the campus – from logotype, custom typography and iconography, wayfinding to furniture, interactive installations and statement walls. Not only did the identity need to capture the creative DNA of all 15 of WPP’s Dutch agencies and their sum total of 1500 employees, it also needed to establish the campus as an important new landmark in the city of Amsterdam. When leading communication services network WPP decided to brand its new Amsterdam campus, they turned to VBAT to develop a name, brand identity and overall attitude. We would be thrilled to attract some of the researchers and conservers of Type in Amsterdam to exchange expertise and maybe even share additional anecdotes. In his presentation, Arno will share the motivations behinds his Twitter-account and subsequent map, talk about experiences and observations, and will focus on some examples that deserve a closer look. When not crossing the city on his bike to hunt down new subjects for his Twitter-feed, Arno Verweij is developing websites and working at Stichting Proefjes, where he organises workshops for teachers and kids to introduce them in a playful way to science, physics and biology. To keep track of all these photos, he has put them on a map, which has resulted in the project’s website launched in December 2019. Particularly fascinated by the style of house numbers and name signs from the Interwar period, Arno Verweij decided to document the city’s interesting letters and numerals and share them with the world. The project Amsterdam Typography started as a Twitter feed in January 2019.
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